In 2014, the phishing URLs tracked by CYREN increased dramatically, rising 233% from the previous year. Why did this number increase? One reason is the potential for monetary gain. Cyber criminals use phishing attacks to steal personally sensitive and identifiable information from users. Sometimes this is to gain access to your online bank and transfer money directly to their own accounts. Often though, they will sell the Personally Identifiable Information (PII) on the black market where it will accrue almost ten times more value than credit card information.